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Are you a B2B Content Marketer?

June 16th, 2015 | by onlineincomejobs.com
Are you a B2B Content Marketer?
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If you are, then I have a question for you. What do you think is the goal of a B2B content marketer and how do you measure success?The way many B2B startups think of content marketing: create great content -> share it maniacally across social media ->  readers will click -> they will read and love it -> they will then download the software trial / sign up for a demo (over to Sales from here). In which case, the metrics you are judged on are: clicks, visits, demo leads, conversions.The right way,

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