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Backlinks and Search Engine Optimization

October 24th, 2012 | by onlineincomejobs.com

Backlinks direct Internet users towards your blog or website. Backlinks can be a good indicator of how popular a website is, and they also help with search engine optimization.  There are search engines that give more importance to those websites that have a high number of backlinks, making your website look more relevant when someone searches a subject.
 The quality of the backlinks also matter.  Search engines evaluate the quality of a website by looking for keywords. For example; say there is a website that gives details about skin diseases and cures. If that website gets a backlink from another website which is about skin diseases, it will look more relevant to the search engine. This adds quality to the website’s content and makes it come up high in the ranks when the keywords are searched.

The search engines’ main purpose is to help find the best content, they do this by counting the number of links to an article on the Internet and measure its popularity according to that. This is why it’s important for you to have your website back linked from a relevant website. For example if you write about cures of skin diseases and your article back links from a website related to weather, it would not be very helpful in search engine optimization. 
A good way to generate backlinks is by going to websites that are relevant to your article and comment there by posting a link to your article. Place the links on other websites with this strategy in mind, and do not spam. While placing these links, you can also post comments of your own that might add to the discussion.

Visiting relevant sites is the key to a successful campaign.
 Another good way of generating backlinks is by posting links of other relevant websites on your own site. This will also create awareness among other website owners who would repay you by generating backlinks to their own website and ultimately help you out.
If you want to join the internet community, it is very important that you use search engine optimization to your advantage.  Backlinks are the basis of search engine optimization and every successful website owner or blogger uses it to gain more popularity and traffic.  Some of those website owners are even ready to pay people for generating backlinks. To sum up, generating backlinks will help make your website or blog look more relevant and give you an edge over those who are currently not optimizing search engines through backlinks.