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Five Reason Why You Shouldn’t Automate your PPC Campaigns

May 10th, 2013 | by onlineincomejobs.com
Five Reason Why You Shouldn’t Automate your PPC Campaigns
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Using its automated algorithm and the codes, Google has not only managed to get into the bid government program space but they are also doing a great job there. Usually, people don’t like to go for such things but lately, using the programmed bid government is so easy these days that advertisers never hesitate to give the AdWords.

Still, it is not a good practice to completely automate everything and here are the 5 genuine reasons why you should avoid that.

  1. 1.       Your Potential Can Be Limited by Download Spirals:

A decline was observed in the profits of an AdWord account that had shifted to using the automated bidding. Although there are various benefits, still nobody wants to get reduction in his profits. The rules that they have may appear good but they can be potentially unbeneficial to you.

  1. 2.       Automated System makes it difficult to work with Match Type Biddings:

Two types of keywords that help to boost profits are Broad Match and BMM but the problem is that they must remain aligned. If you want to be comfortable with Broad Match, you have to limit the bids.

The problem with the automated system is that it skews them and it bids them higher than your what you desire and if you do not limit them, you may end up in a mess.

  1. 3.       Unwanted attitude regarding PPC Management

When you use anything that is automatic, you lose control and you cannot exactly focus on what is necessary and same is the case here. Using the automated system based on certain rules and algorithm, you feel like your work is done and you lose your will to do something yourself. This is one of the most dangerous things you may encounter while trying to get some money online.

  1. 4.       Uncertainty And No Prediction System:

When in business, there are times when the business is at its peak and there are other times as well. So, you can make a guess about when the sales will be high and when there will be low sales. There are items which are very useless throughout the year but at the specific times, they are the most profitable ones. Similarly, some keywords only generate profit at specific times. But if there is the automated system, there is no guessing about when a certain keyword will become the most profitable one which can cause you to lose a lot of revenue.

  1. 5.       Lower Bids for certain Keywords:

Some ads appear on the top of the screen and they take up most of the screen. But there are the ads with keywords that are potentially less profitable but if they are completely left, the lead to a big loss and this is what exactly happens when using the automated system.