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Has Facebook CPA Bidding Arrived?

May 13th, 2013 | by onlineincomejobs.com
Has Facebook CPA Bidding Arrived?
CPA
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Facebook has recently disclosed that it will allow the advertisers to CPA bid. CPA means Cost Per
Acquisition or Cost Per Action to the associating people all over the world. Now it is available through
it’s Advertisements.

CPA bidding is not yet available to all categories on Facebook. Below are the ones it is currently available
on:

* Likes of Facebook Pages

* Claims of Facebook Offers

* Clicks and opening Facebook links

According to Facebook, this will help advertisers to attribute accurate costs to every single thing
that they are doing on here. This will help them that they will not need to bid on a CPC level but on
something they can come up to the cost of their pages or products.

In future, it will be live for all category advertisements and to be attributed to everything. It will look
much like this:

A Facebook CPA Bidding example:

Suppose we need more fans for our Facebook page of Search Engine Journal, we simply put in the
information and add that we will pay this much amount (of dollars) per person who will like our
Facebook page.

Facebook is currently offering CPA (cost-per-action)-based advertisements through the advertisements
API for specific actions which include the conversions on page likes, offer claims and link clicks. This
feature will provide the advertisers more predictability in their spendings for specific actions. CPA is
going to operate to the max you are willing to pay/bid for an activity or action. Moreover, Facebook
says, this will help advertisers to attribute accurate costs to every single thing that they are doing on
here. This will help them that they will not need to bid on a CPC level but on something they can come
up to the cost of their pages or products.

Well, currently the page likes, claims on offers and clicks and openings of links will be available in this
regard but in future, it will be live for all category advertisements and to be attributed to everything.