Marketing a website can be a great challenge for most business owners. If you don’t know a lot about SEO, you may be wondering how to get started. Unfortunately, many new business owners find themselves using outdated SEO practices, which can hurt your website reputation. Here are some outdated SEO tactics you need to avoid so you don’t end up hurting the credibility of your website.
One of the major errors we still see is when people are using keyword spamming to try and gain website visibility. Keyword spamming is a black hat SEO practice, and one of the worst ones you can use. While you need keywords to help you get in touch with the right audience, you do not need keywords that are filling every sentence of your content. Try to use a single keyword about three times in the content on your website. Honestly, keywords will actually come naturally as you write high-quality content, so thinking about adding them in as you write shouldn’t even cross your mind.
Here is another common issue we are seeing with SEO practices. A lot of people are still paying for links. Don’t pay for links, especially when these links are poor quality. You aren’t going to get a long-term win for your site by purchasing links. In fact, you will do more damage to your website by engaging in this practice. One of the best things you can do for your website to gain links is to start guest posting with other high-quality blogs. This is a slow-growing SEO strategy that will improve your website ranking.
In the past, along of companies were engaging in poor SEO practices that included article spinning. You need to know that one of the major updates Google made with the Panda and Penguin updates was to cut down on all of the poor content found on the search engines. They are penalizing companies that engage in article spinning, copied content, and weak content. To gain high visibility, and respect from the search engines, always write original, engaging, and informative content. As you start focusing on the quality of your content, always think about your niche market. What do the customers expect to read on your website? How can you find ways to get them to share your recent blog entries with others? If you want to get started with redesigning your website, and improving the content, consider outsourcing to companies that know what they are doing with SEO. As you see a user-friendly, content-driven website, you will begin to see your website ranking start to improve.
Failure to Use Social Media
While Facebook, Twitter, and LinkedIn might be overrun with a lot of companies posting, you can still make a major difference with social media accounts. A great way to start boosting your ranking is to focus on some of the smaller social media sites like Instagram and Pinterest. You can still gain some high visibility with Facebook, Google +, and Twitter, but you won’t get far if you don’t end up focusing on your customers. How often do you engage and really interact with them? You must be able to start engaging your followers to keep the visibility of your posts high. The search engines will reward companies with a social media presence. As your followers start to share your content on social media, it will aid in boosting your Google visibility.
It is easy to have a hard time keeping up with all of the search engine algorithm changes. Do you have the time to keep up with everything? If you find yourself overwhelmed with the changes, plan on hiring an SEO manager or outsourcing to SEO companies to help. These companies have the experience you need, and they stay up-to-date with the latest updates to Penguin and Panda updates. You don’t want to fall behind on the correct SEO practices, or you will end up losing your website visibility. What’s worse, is getting penalized for having outdates SEO techniques still in use on your website. Steer clear of the bad SEO practices and focus on using the appropriate methods to see a boost in visibility, and a stronger customer-base to market to.
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