So you want to launch your own website? Before you get started, there are some things you should have in order before your website goes live to the internet. A lot of people and companies make the mistake of launching their websites before they are complete, or with them lacking all of the information the reader needs. Before the launch, here are some things you should have in order and in place.
Pick your domain
When selecting your domain, make sure you are choosing one relevant to your business. Also, having a rich keyword in the actual domain will help raise your traffic to the website as well.
Compare with Competitors
It is not likely that you are offering a product or service that is brand new to the world, so checking out your competitors websites can actually benefit you. You can see what they offer and how you want your website to compare to that.
One of the biggest mistakes people make when placing a website up, is having bogus content. The information on your website should be informative, well written and captivating. Also, if you want your website to work for you, than your content needs to have rich keywords in it as well. There are plenty of online tools you can use to find which keywords are best to use for your niche.
One of the best ways to increase your placement on search engines is having inbound links to your website. If you use Analytics you can easily track these but without additional inbound links, your website will fall short on SEO.
So many webmasters overlook the meta descriptions and tags that should be embedded in your website. These tags can really drive people to your website and make your website easier to find to new and current customers. Keep your rich keywords in mind for this task.
If you already had a website up and want those links to be valid, then you must move them over. Making sure all of your content that was working for you before is accessible on the new website is important for users who were already familiar with your web presence.
If you can, do a live check of the website. Check to see if all your links are working properly, all of your images are displaying properly and the site overall is working the way you want it to. Hashing out all of these bugs now will eliminate any difficulties for your users in the future. Plus, simply errors and link breakages make you look unprofessional.
If you are not using the benefits of social media, then you have to get on board now. Promoting your site launch is a great way to build anticipation and even new customers. Once the site goes live, all of those people who were waiting will be the first to check it out.
After you feel confident you have worked through all of these steps, then it is time to launch the site. Always double check for errors immediately after the launch for assurance but stay confident in the work that the website will do for you.
Now that you have launched your website, monitor and maintain it. Letting your website sit there un-updated is just going to hurt you in the long run.
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