Internet as a field is growing day by day. Number of users buying or selling products and services online, are increasing rapidly. Modernization and improvement through the internet and Internet Marketing can help companies to stay and cultivate their ability and strengths in a right path.
Internet Marketing or online marketing refers to marketing and advertising work through email and the web to make sales. Internet Marketing and online advertising are usually used in different types of advertising like newspapers, radio, television and magazines.
Internet Marketing can also be defined into more specific areas such as Email marketing, web marketing and social media marketing:
Email marketing involves both promotional and advertising marketing work through e-mail messages to current and potential customers. Email marketing includes email campaigns, email marketing software, email newsletter, HTML email, email marketing blog etc.
Web marketing includes e-commerce websites, online advertising on search engines, educational or promotional websites and affiliate marketing.
Social Media Marketing:
Social media marketing is the logical use of marketing with other technological concepts and techniques to accomplish particular goals for a company. Social media marketing involves social networking sites like YouTube, Twitter, Facebook and Digg.
Benefits of Internet Marketing:
There are many benefits of Internet Marketing for consumers and marketers. Few of them are discussed below:
Benefits for consumers:
Benefits for Marketers:
Effectiveness of Internet Marketing:
From a consumer perspective Internet Marketing is not effective. A prospective niche market of over 1000 people is being unnoticed.
Internet Marketing is not free. The cost of software, hardware, website design, maintenance of your site and time all factors are important.
From a management perspective Internet Marketing is effective. Organizations are seeing improvements in sales, cost cutting and customer service. Managers are satisfied with the Internet Marketing.
There are many pros and cons of Internet Marketing. The disadvantages can be overcome only if you see the customer experience from the eyes of your customer, not as an internet marketer.
So if you have been interested in all these Internet Marketing techniques then make ensure that you know your functionality and demands of customers. Try to define the efficiency of each marketing measure. If you give value to your online customers then you are sure to grow your online business very well.