Mobile advertisement is a form of advertising that is communicated to the consumer through the handset. Indeed Mobile advertisement is also known as the wireless marketing. For instance, a consumer’s communication with a website from a desktop computer at home.
Major types of Mobile advertisement are:
Interactivity through Mobile Advertisements:
Nowadays mobile companies are making ads with simple text which are not very catchy and people cannot interact with the companies. Companies also make very creative and catchy ads but they cannot be sent to every mobile as it may not convey them well. Technology might carry this task well and introduce ways of interaction between brands and general public.
Mobile advertisers use habitual ways of targeting like device, demographic group. But the trend seems to change in the near future where mobile advertisers will take in account location and attitude of people.
Mobile advertising provides with you with a power called as instant purchasing power. This was present in the internet but now it has also been provided in the mobile advertising. There is a very good example of such purchasing in Japan. They have opened a super store in Japan where there are no physical items present. There are different pictures on the shelves with a unique code written on them. You take a picture of these items and when you go to check out you can receive your physical items from there and pay for them.
Banner ads are also recognized as rectangular or box ads or they are also called spray and pray ads. Everyone, including marketers, consumers and users of mobile phone, thinks that Mobile ads are very cheap as well as very effective also. If $10 are spent on advertising then $2 are spent on mobile advertising which means mobile advertising is not much popular and still needs to spread in the market.