Google is dominating the internet by innovating frequently and innovation is the key to success. Google has always offered the users with high quality search and this is what created its brand name and gave it an edge over its competitors. Google has released Panda update to its algorithm which stresses more upon quality link building. Google penguin update has sent a strong message to all the webmasters of finding quality back links in order to get the high ranks in the search engines. Matt Cutts who works with Google has announced that Penguin 2.0 will be harsh for those who are involved in SEO and this makes the task of SEO quite more difficult by taking it to the next level.
There are still ways to adapt with Penguin 2.0. Many people try building low quality links and work as spammers. By making the content rich with keywords would not work anymore and is not an effective SEO strategy anymore now that the update has arrived. In order to make build quality links you should engage visitors with relevant knowledge and appeal them enough to make them comfortable. You need to make your website look more credible and design website in a way that it looks professional and a real deal. Search engines tend to ignore those websites that are ugly and have an ugly user interface which is the reason why design is very important. By putting more time and effort in the designing field you can always adapt to the Google’s new update. Websites with poor designs generally do not generate good amount of profits. You need to make sure that the website is user friendly and makes it easier for people to navigate.
In order to cope up with Penguin 2.0 it is very important that you find relevant links as it would count as quality back links. For instance if your website has content about global warming then you can always post your links and comments on those websites that have information about how to make the community greener. This way your links would be relevant and would be counted as quality backlinks and Google’s new update will not ignore your effort. Focusing your links to those websites that are relevant is the key to prevail.
Content is what matters the most. If you want to be ranked high in the Google’s search engine, make sure your website contains high quality content as Google only ranks those websites high that have high quality content. Whenever Google brings an update to its system, it makes sure that the new update eliminates all those websites that have useless content. With Penguin 2.0 similar treatment can be expected for those websites that do not have content with rich knowledge.
People do not like change but they cannot remove it as well. The best way to succeed in the changing environment is to adapt to the change and this adaptability is what determines winners and losers. By understanding Google’s algorithms you can always plan a business strategy that can work out successfully.
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