PPC stands for pay per click. PPC advertisement is used by many websites and search engines, where the users click on ads which generates revenue on every click an ad get. It also helps in increasing the traffic of your website. When a web user clicks on a PPC ad, he lands directly on your website which result in increased visitors of the website. Usually pay per click advertisements are visible on top of the page containing search results or at the right side of the page. It is very cost effective as you need to pay only when a user clicks on your ad which have a link to your website. It is a general perception that PPC ads only appear on search engine results but they can also be put on different websites too.
Every ad is related to a specific keyword and that keyword helps to determine the cost of your ad. If the keyword is very famous among people then the cost of advertising will be very high and the advertiser might have to make a bid too. For example if you want to make a PPC ad that is related to the keyword “burger” then you have to pay less for that ad because “burger” is a word which is not searched very often and is not much popular among web users. On the other hand you want to create a PPC ad which is related to the keyword “computer” than the cost will shoot up because the keyword “computer” is very common in world wide web and many web users search this keyword on the internet. So, to make your PPC advertisement cost effective you must choose the keyword wisely.
One can easily manage PPC campaign on his own but there are many tools available to help you drive an excellent PPC campaign. If you want to use a tool to make your PPC campaign more profitable than you should look for the following features in that tool:
To make PPC ads look different from other ads, search engine place PPC ads under any specific banner like Sponsored ads or something else. Because of this, web users can easily understand that these are PPC ads and this technique also grabs attention of the web user on a crowded web page. PPC ads are useful for both the advertisers and web users. Web users can easily choose the ad of their interest and can avoid the different pop ups and banners. Advertisers get notified about the visitors and only pays when web users click on the ad.
If you only want to increase your daily number of visits then your job is finished but if you want to move on and make those visitors your customers or regular visitors then you will have to equip your website with good and attractive material. By doing so you will get more loyal visitors hence increasing your website rating and popularity.