If you make a list of the top marketing strategies and evaluate it, you will quickly find that the technique or strategy that is most popular, and is on the top of the list, is search engine advertising. In the United States, and in many other developed countries, this strategy is very popular and many companies are adopting it to make their business flourish. Search engine advertising is very popular but it doesn’t guarantee the success of your business, everything has its pros and cons. Both of them are discussed below:
Effective marketing strategy: The first step in making your site popular and generating money from it, is to attract more visitors to your website. In order to attract more visitors, your website should be visible to Internet users. The best way to make your website visible is through search engine advertising. By adopting this marketing strategy, you can ensure that your website appears on the top of the results provided by any search engine. When your website appears on the top of the results, then the possibility of getting more visitors increases, this also increases the popularity of the product or service you are offering.
Targeted customers: The major difference between search engine advertising and traditional advertising such as TV commercials, newspaper ads, etc., is that the former technique is for targeted individuals who are actually interested in knowing about your product and are willing to buy it. The latter technique is for everyone. Whether they are interested in buying your product or not, they have to go through your advertisement.
Cost: If you take cost into consideration, you will discover that search engine advertising is more cost effective than traditional advertising. In traditional advertising for instance, the advertiser is charged according to the duration of the advertisement and the amount is set on per second rate. On the other hand, with search engine advertising, you only pay a fixed rate, making it more cost effective.
Competition: There is a lot of competition going on in search engine advertising and every company employs experts on search engine optimization. To get a top spot in the results of search engines, you must bid for it. Everyone wants a top position in the search results, so the bidding rate increases significantly, which reduces the cost effectiveness of this advertising strategy.
Despite of the fact that there is a lot of competition in search engine advertising, it is still considered a cost effective technique as compared to other traditional advertising techniques. It is a well-known fact that the World Wide Web is a very crowded place, however, it still has enormous potential to accommodate new entrants.