A record number of sites – 13 – achieved over 1m tweets of their content in March. Practically all of the top publishers grew their total significantly in March, with the top six remaining unchanged.
The BBC remain on top, with almost 5.5 million tweets. From our data, it looks as though the BBC has a well-spread out reach on Twitter, with not too many ‘blockbuster’ stories each month. Instead, they seem to get high levels of engagement by minutely splitting their content verticals for different audiences. That’s something that all publishers try to do to a certain extent, but few match the resources and breadth of coverage of the BBC. From cricket to cookery, there’s a BBC Twitter account for practically everyone….