– 83% of consumers want free shipping for online shopping.
– Target, Best Buy, and Amazon all have free shipping programs for the holidays.
– Wal-Mart is denying customers the one thing they want.
This holiday season, online shopping will be bigger than ever. FedEx (NYSE:FDX) expects to deliver 317 million boxes between Black Friday and Christmas Eve, an increase of 12.4% over the same period last year. Meanwhile, brick-and-mortar sales are expected to grow only by 2.4%.
This article contrasts the Wal-Mart mindset with that of its close competitors Target (NYSE:TGT), Best Buy (NYSE:BBY), and Amazon (NASDAQ:AMZN). The thesis of this article is that Wal-Mart (NYSE:WMT) is under-investing in the online segment for the all-important holiday season by not matching the free shipping policies of its major competitors. This is consistent with the company’s misguided mindset of over-investment in stores and under-investment in E-Commerce….
Sourced through Scoop.it from: seekingalpha.com